Juliet Jacob 
ABUJA, Nigeria – The world’s second-largest brewer, Heineken, has warned that global beer sales are expected to fall in 2025 as consumers increasingly adopt healthier lifestyles and cut back on alcohol consumption amid economic pressures.
In a Wednesday statement, the Dutch company said demand will continue to weaken due to inflation, supply disruptions, and changing health preferences.
Heineken Chief Executive Officer, Dolf van den Brink said, “Macroeconomic challenges have intensified in the third quarter, affecting consumer sentiment globally.”
Despite the projected slowdown, Heineken reported a smaller-than-expected decline in third-quarter revenues — down 0.3 percent, while sales volumes fell 4.3 percent. The company said it remains optimistic about recovery once global conditions stabilise.
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