Olam Agri to deliver one trillion servings of fortified foods

By Ijeoma UKAZU

In a bid to address the continuously expanding demand for wholesome meals on the African continent and elsewhere, Olam Agri has stated its commitment to enhancing public health standards with a target to deliver 1 trillion servings of fortified food.

Speaking at the recently concluded World Economic Forum, WEF, Ashish Pande, Senior Vice President, of Olam Agri, said the company will deliver 1 trillion servings of fortified food – wheat flour, edible oil, rice – to provide essential micronutrients to over 250 million people each day by 2030.

Pande said, “Food fortification is at the core of Olam Agri’s purpose of transforming food, feed, and fibre for a sustainable future. In 2021, we produced more than 83 billion servings of fortified foods for consumers in Africa, which included fortified rice in Ghana and Cameroon.

“Our commitment goes beyond meeting regulatory requirements to addressing the important nutrient gaps faced by millions of people. By 2030, we pledge to deliver one trillion servings of fortified food – wheat flour, edible oil, rice to provide essential micronutrients to over 250 million people each day”.

Global food fortification actions are coming under sharp scrutiny. A discourse around the fortification of staple foods such as rice and wheat, and how to build a consensus around unified strategies suitable for reducing malnutrition on a global scale garnered attention at the recently concluded WEF 2023 in Davos, Switzerland.

It is estimated that three billion people cannot afford a healthy diet annually. This unhealthy population is expected to rise by 267.6 million due to the impact of the COVID-19 pandemic. Hence, reaching people with micronutrients such as Vitamin A, iron, zinc, iodine, and folate on a global scale is seen as strategic to halting the unfavourable rise in unhealthy diets.

WEF gathers global leaders and key decision-makers across the globe annually to initiate dialogue and drive cooperation that will help navigate the pressing challenges impacting the health of the global economy.

In 2023, the forum mobilized food processors, partner governments, technical agencies, and key donors to address nutrition issues, as well as deepen collaboration and partnership in providing solutions to the issues.

Pande underlined the need for and advantages of partnerships between millers and technical partners to help address unhealthy diets.

“Thanks to our partnership with TechnoServe, we have installed premix facilities across our local food manufacturing facilities. The premix facility is automated, and the process is controlled to ensure the persistence of quality premix and consistent supply of nourishing foods across our operating markets,” Pande said.

Diving into the barriers and solutions to scale fortification initiatives on the globe, Paul Newnham, the Vice Chair of the Food System Champion Network, and moderator at the WEF session said, “Millers are a powerful new ally in the global fight against malnutrition. One in two children and two in three women face at least one micronutrient deficiency.

“Fortification has a critical role to play. From consumer education to regulatory frameworks, millers face key barriers in producing fortified foods. Millers need to be put on a level playing field, with equal partnerships between business and millers.”